Case study, 2023 · Wix
Dr. Shree Cooper Franks
A personal brand site for a transformational coach, author, and speaker, built in collaboration with an agency to turn one story into bookings.
Client
Dr. Shree Cooper Franks
Sector
Coaching and motivational speaking
Location
United States
Live site
shreecooperfranks.com ↗
The brief
A multi-hyphenate personal brand is hard to present. Coach, author, speaker, philanthropist, and social change advocate are five different pitches, and a site that simply lists them makes the person behind them feel scattered. The design had to organize Dr. Shree's story so each audience finds its door without the others getting in the way.
The subject also resists stock treatment. Transformational coaching is personal work, and generic imagery would undercut the message, so the palette and photography carry the warmth the words promise. The practical brief was a complete Wix site with the book, the foundation, merchandise, and a booking flow, all sharing one voice.
What we did
Five callings, one opening screen
Transformation Coach. Author. Inspirational Speaker. Philanthropist. Social Change Advocate sits directly under her name, with a single Get Started button. The visitor meets the whole person first; the navigation, About Dr. Shree, Merchandise, Book Now, and Events, sorts the rest into paths.
Numbers that carry the story
The about section leads with Ignite Your Purpose, Embrace Your Passion, then sets three counters beside her story: 33 years of experience, 355 students mentored, and 44 events. For a personal brand, those numbers are the resume, and the design gives them room to breathe.
A book with a storefront
Pursuit of Purpose: 11 Keys to Rise Like a Phoenix and Soar gets its own section, with the cover, a taste of the promise inside, and a Purchase Now button. The merchandise line extends the store, and her words carry the voice between sections: What you see, you can be.
Booking made front and center
Book Now sits in the navigation on every page, and the booking page makes the case: captivating speaking engagements, from webinars to conferences, workshops, and panel discussions, plus her mentorship program with its own signup. An event organizer can go from curious to booked without writing a single email.
The foundation gets equal billing
The Lena Bonton Foundation, the 501c3 she created in honor of her grandmother, closes the homepage with its mission, scholarships for students aged 17 to 24 in science and technology, and Donate and Scholarship Application links. Philanthropy is not a footer note here; it is half the reason the brand matters.
The result
The site gives Dr. Shree a home that can hold every part of the practice: speaking bookings, book sales, mentorship signups, merchandise, and the foundation, each with its own clear path from the navigation. Delivered through an agency collaboration, it shows what a personal brand site can do when the person is bigger than any single title.