Case study, 2025 · Wix
Let's Tennis
A full community platform for a tennis organization, where competitive players become coaches and members find each other.
The brief
Community websites usually fail quietly: they launch with a mission statement and nothing to come back for. Let's Tennis had the harder, better brief, real utility. Members needed reasons to return weekly, and the site had to serve two audiences at once, players looking for a coach they can trust, and players willing to become one.
The trust question was concrete. Booking a tennis coach means spending money and court time on a stranger, so the directory had to be searchable in the ways people actually choose: by location, by name, and by what they need help with, from technique and fitness to match play and gear.
What we did
A mission you can read in ten seconds
Youthful Aces, Community Faces opens the homepage over a bright tennis photograph, with Explore Now and Learn More as the two paths in, and a welcome that explains the community in three sentences. The navigation carries the rest: Members, Player Coaches, Community, Rewards, Resources.
A coach directory built for real decisions
The Find Your Let's Tennis Coach flow walks members through the decision: log in and create a profile, search player coaches by location, name, or coaching skills such as technique, fitness, mental, getting started with tournaments, match play, game strategy, or gear, then connect, agree availability, and book in-person or online sessions. Every coach is a player, so the trust is built into the directory itself.
Forums that give members a reason to return
Community discussions carry the real life of the organization: a used tennis shoe drive with Rally for Tennis, Handi-Racket programs, volunteering events like Volley Against Violence. Between the forums, the events pages, resources, and coach interviews, there is something new to read most weeks, which is the difference between a community and a mailing list.
Membership with a payoff
A custom membership system gates the community features, and a rewards program gives active members something back for showing up, coaching, and contributing. The site behaves like a club rather than a newsletter.
Volunteering worn on the sleeve
The homepage closes with the organizations Let's Tennis proudly volunteers with, from Aceing Autism and Special Olympics Massachusetts to Rally for Tennis. For a community built on giving back, the partnerships are part of the pitch, not a footer afterthought.
The result
Let's Tennis launched with the full loop a community needs: discover the mission, join as a member, find or become a coach, talk with other players, and get rewarded for taking part. The brand and the platform were designed together, so the site works as one place rather than a mission page with an app bolted on.